As we all know, Nintendo held high hopes for their latest handheld gaming device, the 3DS, but due to the $250 price point, I feel it’s safe to say the device failed miserably against Nintendo’s expectations. Taking action to bring the device back to life, Nintendo announced today that on August 12th, the Nintendo 3DS will officially drop from its $249.99 price point down to $169.99, roughly a 33% cut. Read more to find out how Nintendo plans to accommodate the early adopters and how this may be a good sign for those looking to purchase Nintendo’s upcoming console, the Wii U.
Now the fact is clear that the 3DS has experienced a rough start, but Nintendo has developed a plan to accommodate those who took the plunge and purchased the Nintendo 3DS at its $250 price point. Any 3DS owner who logs into Nintendo’s eShop on the device will receive 10 free NES virtual console games September 1st in addition to 10 more Game Boy Advance virtual console games that Nintendo does not plan on releasing to the public before the end of the year. I am glad to see Nintendo take the initiative to thank those who invested in the 3DS at its high price point as a substantial price drop in less than six months from release is crazy to say the least.
It seems Nintendo has learned a lesson here and understands that their target market is unlikely to dish out too large of an investment on what they have to offer. Also looking at the $250/$300 price point of Sony’s competing PlayStation Vita with hardware leaps and bounds beyond the 3DS, Nintendo has identified their mistakes and has taken action. With that said, we all know that Nintendo plans to release their upcoming console, the Wii U sometime next year featuring a tablet-like controller. This has led many to believe that the console will launch at a hefty price point of $350+. While I cannot say for sure, if Nintendo is smart and evaluates what they have learned from their experience with the 3DS, I would not be surprised to see Nintendo take a hit on the hardware its first few years to prevent another disastrous launch for the successor to the highly successful Wii.
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